We are pleased to announce that Soper of Lincoln BMW & MINI has become part of Group 1 Automotive, a global automotive retailer and the second-largest BMW retailer in the UK.

Over the years, Soper of Lincoln has grown significantly, thanks to your continued support. As part of this growth, the decision has been made to become part of Group 1 Automotive to further expand on the plans we have been building under our previous ownership.

You can rest assured that the same exceptional customer service and friendly faces you have come to know will remain. As part of Group 1 Automotive, we are excited to offer our customers greater vehicle availability, with even more options when it comes to new and used vehicles.

We are committed to making this transition as smooth as possible and would love to answer any questions you may have. Please feel free to reach out directly to us at support@soperbmw.co.uk, where our team will be happy to assist you personally.

On behalf of the entire team at Soper of Lincoln, we would like to sincerely thank you for your loyalty and support. We are excited about the future and look forward to continuing this journey with you, now with the added backing of Group 1 Automotive.